James Lythe
Lead Designer
Mila Spasova
Illustrator
Rate Finder assists American customers in locating the ideal insurance for their needs that are separated into 5 different categories. Rate Finder examines the many services available on the market and presents the best offer based on the questions they respond to.
Being part of the Optimize.Ad team that was hired for the task I created a rich library of 15 landscape illustrations for their website depicting people going through their everyday life and feeling comfortable knowing they are safely insured.
Outtakes
Determining the optimal strategy for the website was a laborious process. Before deciding on our final options, we looked into a few more.
Choices
We used a blue accent colour that suggests stability and comfort and opted for a very basic stylization of people that are relatable to everyone, devoid of too many special qualities.
It is possible to find inspiration in unlikely places! Who knew Napoleon could be so thrifty. 💸
Last but not least…icons!
I designed a collection of icons to complete the project, which would go well with the user interface and the pictures. I decided to use blue accents, broken lines, and strokes to stick to the established style.
“Mila is hands down the best illustrator I have ever come across. She is extremely talented and a pleasure to work with. Mila is always friendly and responsive; I could always count on her to meet our deadlines. I cannot recommend her enough, she would be a valuable asset for any company!”
— James Lythe
Lead Designer